Privacy Policy

Updated: 2026-07-10

This Privacy Policy explains how SPARKO AI ("we," "us," or "our") collects, uses, and protects information about you when you use our Service. By using the Service you agree to the practices described here.

1. Information We Collect

Account information: email address and password (stored in encrypted form) when you register.
Content you upload: product photos and other files you submit for AI processing.
Usage data: pages visited, features used, time spent, click patterns.
Technical data: IP address, browser type, device identifiers, cookies and similar tracking technologies.
Payment data: transaction identifiers provided by our payment processor — we do not store full card details.

2. How We Use Your Information

To create and manage your account and authenticate you.
To deliver and improve the AI generation features of the Service.
To process payments and prevent fraud.
To send transactional emails (receipts, password resets, security alerts).
To analyze usage patterns and improve the Service.
To comply with applicable law and enforce our Terms of Service.

3. Legal Bases for Processing

We process your personal data on the following legal bases: performance of a contract (providing the Service), our legitimate interests (improving and securing the Service), compliance with legal obligations, and, where required, your consent.

4. Data Sharing

Service providers: hosting, payment processing, analytics, and email delivery partners, each bound by data-processing agreements.
Legal obligations: where required by law, court order, or to protect the rights of SPARKO AI or third parties.
Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
We do not sell your personal data to third parties.

5. Data Retention

We retain account data for as long as your account is active. Generated images and uploads are deleted within 24 hours of creation in accordance with our stated retention policy. You may request deletion of your account and associated data at any time by contacting us.

6. Security

We implement industry-standard technical and organisational measures — including encryption in transit and at rest, access controls, and regular security reviews — to protect your data. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.

7. Your Rights

Access: request a copy of the personal data we hold about you.
Rectification: ask us to correct inaccurate or incomplete data.
Erasure: ask us to delete your personal data subject to legal obligations.
Restriction: ask us to restrict processing in certain circumstances.
Portability: receive your data in a structured, machine-readable format.
Objection: object to processing based on legitimate interests.
Withdrawal of consent: where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, email us at legal@sparko-ai.com.

8. Cookies

We use cookies and similar tracking technologies to operate the Service and for analytics. Please see our Cookie Policy for details. You can control cookies through your browser settings.

9. International Transfers

Your data may be processed in countries outside your home jurisdiction. Where we transfer data internationally, we rely on appropriate safeguards such as standard contractual clauses approved by the relevant authorities.

10. Children

The Service is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of the page. Your continued use of the Service after changes become effective constitutes acceptance of the revised Policy.

12. Contact

For privacy-related inquiries or to exercise your rights, please contact us at legal@sparko-ai.com.